What are Backlinks? How to get Backlinks for FREE
Search Engine Optimization

What are Backlinks? How to get Backlinks for FREE

01/21/2023 12:00 AM by Admin in Seo

This article is about backlinks: how to guide and using third party tools to check, make or generate backlinks.

Simple definition of backlinks is:  links from one website to another. Other names are "Incoming links" or "inbound links" If these are high-quality backlinks then it helps to increase the ranking of a website as well as visibility in Serps. Backlinks are an important part of Search Engine Optimization.

Backlinks example can be like that when someone link to your website then you have a backlink from that specific website. Else, if you mention link of other website then they have a backlink from your website.

Why are Backlinks Important?

The most clear reply to it is that backlinks from your website pass PageRank, which search engines use in their algorithm (along with many other variables) to evaluate the value of your website and determine where it should rank in search results.

They are an essential component of any SEO strategy since they show how popular your website is with users.

Due to the fact that visitors and search engine crawlers will follow links from other websites to your page, backlinks are crucial to your website's discoverability.

Types of Backlinks

There are two main types of backlinks, and one can give you more benefits than the other. Let's quickly review each one and how it links to your website.

A Nofollow tag instructs search engines to disregard a link. They don't transfer any value from one site to another. Thus, they often don't aid in improving your search ranking or visibility- although they can.

Everyone wants backlinks that are dofollow. Just keep in mind that links coming from reputable websites are the most valuable. Your search engine rankings may be boosted by this type of backlink.

However, some dofollow links are viewed as being harmful or "toxic." These links originate from dubious websites or were obtained by violating Google search engine terms of service. Google may penalize or even de-index your site as a result of this. The quality of the backlinks, not their number, is what determines how well a website ranks.

How to Check Backlinks

You can easilty check backlinks using backlink monitoring tools like Google Search Console, Semrush, San SEO Tools backlink Checker to check backlinks of a website, Ahrefs etc. 

Check Backlinks in Google Search Console

Google Search Console enlightens data of the organic traffic of your website plus the overall performance. GSC is free for everyone. You just need to sign up, create an account and verify ownership of the website.

Once you are done, follow below 

1. Click on "Links" on the left sidebar of Google Search Console.

2. By click it will open up few options like External Links  whcih is the total number of backlinks to a website. It also shows the Internal Links.

3. The other options to explore are Top Linked Pages , Top Linking Sites, Top Linking Text (frequently used anchors to your website)

4. Next Expand Top Linked Pages by clicking More. You will see a list of URLs, click on any URL to see websites linking to specific page.

5. Click on website to check which pages links to that page.

Backlinks can be toxic and can negatively impact the rankings of a website. But how to find the toxic backlinks? 

The links coming from sites to manipulate rankings and set up only for the purpose of linking out or irrelavant or probably from site not indexed by Google.

How to Find Toxic Backlinks?

By Semrush's Backlink Audit. Semrush has a backlink audit Section that checks every backlink and lets you know if its toxic or not. To make sure Google not penalize you for this you have the way to find it and disavow toxic backlinks. 

-  Go to semrush.com. In the top right corner click login. Then click on Register and in this way create your account.

-  Once inside, click the "Management" button, then "Dashboard," and then "Add new project" to access the dashboard.

-  Name the project, Enter URL and click Save.

- Click on "Setup" located under "Backlink Audit".

- Preferably check "root domain" option, Click "Start Backlink Audit". Leave the rest on Semrush it will look all your links.

How to Get Backlinks for Free

You can use a third party tool to get backlinks for your website. Make sure the tool is reliable gives you relevant and high quality backlinks. San SEO Tools is one such website offering highly reliable and free SEO Tools.

It offer a Free Backlink Maker tool to help beginners and newby webmasters gain visiblity in SERPs.

Generating Backlinks Using third party tool

- Go to this page and Enter the URL of the website. This backlink maker is top choice and worlds # 1 backlink maker tool. It generates high-quality backlinks with a click of button and you get this benefit for FREE.

Earning Backlinks by Link Generation

Backlink Generation happens when: Someone choose to link to you after finding your content mayb on social media, Google search.

Else, When someone sees your article, they decide to link to you. For both ways you need to improve your content. In nutshell, you can earn backlinks by creating only helpful content that tempts them to link to.

When you ask other website owners, editors, or webmasters to link to your page, this is the time to do it. A distinct value proposition is required for this to succeed. Link building strategies come into play in this situation.

Here are some tried-and-true examples:

Guest Blogging: Offer to write a single post as a guest blogger on another website.

Broken link building: Locate relevant dead links on other websites, then get in touch and provide your active link in place of them. (To do this, utilize our broken link checker to find broken links)

-The Skyscraper Technique: Locate content that is relevant and has a lot of links, create something better, then request that folks who linked to the original link to you instead.


If you want rankings in Google Search Engine backlinks are important. When you keep track of your backlink profile you can know your site's position this is very important part of SEO Strategy. If you are not a pro and still a beginner then the above mentioned tools are worth checking. 

San SEO Tools offers a range of Free SEO Tools which are effective in SEO as well as competitior analysis.

Read Next: 

                    YouTube Backlinks

Relevant Free SEO Tools:

- Domain Authority Checker

- Backlinks Generator for YouTube