How to Increase Domain Authority
Search Engine Optimization

How to Increase Domain Authority

01/10/2024 12:00 AM by SEO Admin in Seo


The dream of every website owner is to rank in the top positions on Google, right? Domain Authority is about how well a website will rank in search engine result pages. It aims to evaluate the power of domain name and other factors which helps a domain to get a good position in search engines. Domain Authority score ranges are from one to hundred. 100 is the highest attainable Domain Authority and 1, the least ability to rank. With a high score, there is probably good ability to get a good position in SERPs.

Domain authority (DA) is a metric developed by Moz that you can use to predict how well your website will rank in search engines. It shows the relevance of your site with respect to your industry or a specific topic. So, it’s a measure of the strength or authority of your domain.

Search engines do not rely on Domain authority to rank a website, Modern search engines like Google use hundreds of factors to evaluate the authority of web pages. We have to rely on third party matric such as DA from Moz. In fact, it is used to describe the strength and value of a website.

How is it Calculated?

To be very honest, there is no such formula or technique that can help to calculate the DA. Mozscape web index Calculate it secretly. The calculation of Domain Authority is complex, as it involves a myriad of factors link counts, MozRank and MozTrust scores, and some other factors to calculate it.

However, Moz has confirmed a few incremental details about DA:

  • The number of inbound links pointing to a website from different domains

  • Contextuality of the link and the website linking to a domain

  • The quality of the web content and domain rankings on Google SERP

  • The on-page SEO score of the website

Moz has confirmed that it uses 40 different factors for checking the Page Authority.

It’s more likely that an aggregate of these PA factors might be determinant in a website’s Domain Authority.

Many websites have a DA of 90+.

That said, this shouldn’t be a factor that demotivates sites with lower DA.

The DA score has to be always compared to your immediate competitors.

For example, you have shortlisted 4 top competitors, out of which 3 have less DA than yours and 1 with higher DA.

.The one with the higher DA has a better chance of ranking higher on the SERP.

You can check the authority of a website, use moz open site explorer or sanseotools' tool.

How to Improve Domain Authority

Follow these steps to increase DA Score of website or blog.

Building backlinks from high-authority sites will be the most important step to achieving a higher Domain Authority and improving your website's overall search engine performance.

Choose a Good Domain Name:

If you are just starting a website or blog now, choose a relevant and easy to remember domain. So it will easy to write URL and come back to the website quickly. It will help to improve website score and rank also. The presence of the keyword in the domain is itself a ranking factor.

Content Optimization

When aiming to increase your domain authority, it's essential to target high authority websites that are relevant to your industry. By producing first-class content that would capture the interest of such sites, you can attract good backlinks, drive referral traffic, and enhance your online visibility. 

Publish unique and quality content to earn a good score. It does not matter how long you wrote but relevancy and uniqueness are matters. Make sure your content is optimized as well as title tags and images tags etc.

Good and helpful content, provide reasons to other to give you link back. This is known as link baiting. Read more: what is link baiting and how it is helpful. Content Optimization also includes keywords adjustment, always choose quality keywords and do not use keywords stuffing technique. Check Density checker tool for this purpose.

Internal Linking

Develop strong internal linking structure. Internal linking makes a powerful network within the website that benefits both the user and the search engines that crawl and index it.

Internal Linking not only helps to boost website ranking but better user experience.

Interlink the relevant content, which could add value and provide useful information Use natural anchor text, do not spread sensation Link the pages to the most viewed content

Remove bad links

It is necessary to remove bad links that are affecting on website position, remove toxic and spammy links and gain quality links. Watch outbound links which are linking to you. There are two ways to remove these backlinks. First, Contact the owner of the website to fix the link. If not getting any response from there then, disavow these links.

Do not use black hat SEO techniques such as buying potential toxic links or irrelevant links.

Regularly monitor your backlink profile to identify any toxic or spammy links that can harm your site's Domain Authority. Utilize tools like Google's Disavow Tool to remove or disassociate from such links, ensuring that your backlink profile consists of high-quality links from trustworthy referring domains, safeguarding the authority of your website.

Mobile Friendly

A mobile friendly website is that which is designed for smaller screens as well as desktops. With one-quarter of web searches conducted on a mobile device by over a billion users worldwide. So if you have not yet updated your site, It would be strongly recommended to do it soon.

Mobile Friendly site will improve

Search visibility User experience Brand identity

Increase loading speed

Most users have the very low patience for a website that takes too much time to load and in the result after landing on the website they go back. It increases bounce rate of a website. Poor loading speed is harmful for a website. A slow site speed will be a headache for you. Focus on website speed and increase it. Try to lower your code and increase your webpage text. Use code to text ratio calculator to find out the text percentage of a webapge.

Utilizing broken link-building

Broken link building involves finding broken or dead links, 404 errors or otherwise, on other websites and reaching out to the website owners to suggest replacing those broken links with links to your own relevant and high-quality content. Fixing your own broken links help keep your website healthy, potentially leading to a better DA score. You can easily check your own site and others with our Broken Link Checker.