How to Optimize Images for SEO?
Search Engine Optimization

How to Optimize Images for SEO?

03/26/2023 4:06 AM by SEO Admin in Images

Your website is lifeless without images and if you add them to your website you need to do image optimization. In today's article discover which factors are important for optimizing images to improve content and help it to rank higher in search. The fact is that if you don’t optimize images it will add a weight to your website and make it load slower. Also, without alt text search engines can’t read your images. You can optimize images by adding alt tags, compressing images and some other seo tricks to gain advantages like better user experience, faster page load times, and also ranking opportunities. This article helps you to understand how to properly optimize images for SEO.  Read more below to approach the factors which are important to make your images findable and don’t contribute to slow down your website.

7 easy ways to Optimize your images for SEO are

1. Select the Right Format

Decoding all of the image formats for the first time is a little challenging.  But, before you begin adding images to your site, make sure you've chosen the best file type. While there are numerous image formats to choose from, PNG and JPEG are the most commonly used for the web. PNG Produces higher-quality images but has a larger file size and you can use PNGs for icons, logos, and images that may be zoomed in on. For screenshots and other visual content on your blog, use JPEGs. The majority of images will be clear enough because of the smaller size, which will protect site page speed.

2. Relevancy and Originality

If you want your photos to stand out on your website then don’t use stock images. In addition to publishing plagiarism-free content, you must create original images that will engage your audience with your website. Creating unique content is what you should focus on if you want to outperform your competitors. You should not rely on images that are already available on the internet because search engines do not rank sites that contain copied content. As a result, it is not incorrect to state that originality is the ingredient for achievement. You must create relevancy in addition to posting original content. If you post irrelevant images, your viewership will suffer because visitors will be hesitant to return to your site. Making images that complement the text and theme of your website is crucial. Your viewership will suffer if you post pointless images because people won't want to return to your website. As a result, it's critical to create an image that complements the text and niche of your site. Aim to avoid any kind of duplication in the content on your website.

3. Compress and Resize Your Images

As we all know, Images with higher resolution and larger dimensions slow your page load times considerably. So,The next thing to consider when optimizing images for your website's SEO is image compression. Image compression is a method of reducing the size of a photograph without sacrificing its quality.

 Every image you intend to upload to your website must be compressed. The primary reason for this is the page loading speed. How long does it take your website to load and display content on a user's screen? If it takes more than 3 to 5 seconds, you must take appropriate action before your site's ranking suffers. 

How do you compress images now? There are several tools available. I like this tool to crop and resize images with a single click. Photoshop is another photo compression tool.

 4. Write SEO- friendly Alt text 

Alt text (also known as alternative text) is used to describe images i.e what it is and why it exists.

When a browser is unable to properly render images, alt tags serve as a text alternative. The alt attribute, like the title, is used to describe the contents of an image file. When an image fails to load, you will see an image box with the alt tag in the top left corner. Make sure they complement the image and add to its relevance.

Paying attention to alt tags can also help your overall on-page SEO strategy. You should ensure that all other optimization areas are in place, but if the images fail to load for any reason, users will see what the image should be. Furthermore, by associating keywords with images, adding appropriate alt tags to your website's images can help your website achieve higher rankings in search engines. Even Google has acknowledged the value of alt text in images. As keyword stuffing also hurts your SEO, check keyword density in the Alt text and image attributes.

5. Ensure Images are Mobile-Friendly

As Google's algorithm employs mobile-first indexing, crawlers focus on a site's mobile version. As a result, your images must be mobile-friendly as well. In short, you want to create images that are responsive. This means that the image will scale to fit the size of the site, whether the user is on a desktop or a mobile device. It adapts to the device's size. Furthermore, because mobile devices account for more than half of all internet traffic, you must ensure that images do not interfere with the mobile experience. As a result, I recommend viewing your website on a variety of mobile devices to ensure that images look their best. Keep in mind that your image may appear differently on tablets, iPhones, and Android devices.

Problem is, how do you optimize your images for the mobile-first index?

Fortunately, Google provides guidelines on best practices for images. In short, you want to make images that are responsive. This means that the image will scale in proportion to the size of the site, whether the user is on a desktop or a mobile device. It adjusts to the device's size. Mozilla provides a detailed guide on how to use the srcset and sizes attributes to provide additional source images to the browser, allowing the display of identical image content resized for the device. Here is more information on using srcset for responsive images.

6. Add Images to Your Sitemap

Adding your images in a sitemap increases the likelihood of search engines crawling and indexing your images. As a result, site traffic increases.

7. Add Structured Data

Adding structured data on your pages aids search engines in displaying your images as rich results. Structured data is supported by Google Images( for product images, videos, and recipes. For example, it adds a badge to an image if it recognizes that it is accompanied by text, such as a recipe. Learn how to add structured data to your pages while staying within the parameters of Google's structured data general guidelines.

Wrap Up

The aforementioned suggestions will assist you in getting the most out of your images, but I suggest concentrating on making sure that your images are valuable to users. Avoid stuffing images in to meet a quota and omitting images that aren't relevant to your content. For your website to perform better and rank higher than its rivals in search engine results, image optimization techniques are essential. Your website's bounce rate will significantly decrease as a result of this improvement, and the content's likeability ratio will also significantly increase. After analyzing these factors, you should use the SEO checker to analyze additional factors that negatively affect your website.

SanSEOTools is offering a range of Free SEO Tools including Images Tool like Reverse Image Search, Image Cropper and Image to base 64.