How to Use Google Keyword Planner in 2023
Search Engine Optimization

How to Use Google Keyword Planner in 2023

10/18/2023 6:16 AM by SEO Admin in Keyword research

Are you looking to find the right keywords to increase organic traffic to your website? If so, knowing how to use Google Keyword Planner will really come in handy!

Google Keyword Planner is an SEO tool designed to explore new keyword ideas and blog post topicsget and boost your search engine rankings.

This article helps you learn how to use Google Keyword Planner and get the most out of it to improve your SEO performance.

Here is the step-by-step guide on how to use,

Step-1: Get Access to Google Keyword Planner

Google Keyword planner is free. But before using Google keyword Planner you only need to setup a Google account.

Once you're done with account, navigate to Google Ads, click "Start Now" and select your Google account to "Sign In".

Then, click on the blue link that says “Switch to Expert Mode.” This way, you can create an account without creating an ad campaign.

 Next ,click the small “Create an account without a campaign” link. 

Also, select your billing country, time zone, and currency. And click “Submit.”

Once you reach the confirmation page, click “Explore your account.” 

Reach the menu bar, click on “Tools and settings” > “Keyword Planner” under the “Planning” column.

This is where you’ll find keywords.

Step-2: Discover New Keywords Option

Select Discover new keywords, you’ll see two options: Start with keywords and Start with a website.

Start with Keywords

To find keywords enter up to 10 keywords/phrases related to your business. Click Get Results.

Start With a Website

If you want to Start with a website option, Enter a URL and see keyword suggestions based on that page. Clikc Get Results.

Keyword Planner also generates related ideas that don't contain the terms or phrases you entered

Step-3: Try the Get Search Volumes and Forecasts Option

Use this option if you already have a list of keywords. You can view various metrics for multiple keywords at once, along with search volumes, which indicate the average number of times a keyword is searched each month.

Here is how to do it.

Return to the keyword Planner main screen and

  1. Click Get search volume and forecasts.

  2. Enter or paste a list of keywords into the search box, add one keyword per line, or add them in a single line separated by commas and click Get Started.

Otherwise, Click “Discover new keywords”. This will give you the information about the keywords you entered. No related ideas. 

Now Click "forecast" on the left side bar.

Google keyword planner will forecast the  total number of conversions, clicks and  impressions, and for the keywords you entered.

Pro Tip: You can also return to the “Keyword ideas” page and add keywords from there.

The report is useful in running ads.

Keyword Planner will forecast each keyword’s clicks, impressions, cost, click-through-rate (CTR), and average CPC.

 Google Keyword Planner for SEO

Choosing which keywords to focus on can be hard, but choosing the right ones can make or break your SEO strategy and your organic traffic numbers.

The following best practices will help you when choosing keywords:

Find low-competition long-tails

Long tail keywords are search terms that have lower search terms and competition levels. They are longer in length and more specific.

Keyword planner shows you the average monthly range and not the exact number of monthly searches . This helps you easily find long-tail keywords by sorting the ideas by average monthly searches from low to high. 

As a result the chances for you to rank for the less competitive ones are greater and sooner.

Find Keywords with High Search Volumes

Keyword search volume is a metric in SEO and refers to the number of times a specific keyword or phrase is searched over a set timeframe. It is an important metric to consider, higher a keyword's search volume the chances to generate traffic is likely high for your page.

Use Google Keyword Planner to find keywords with high search volume.

Analyze Your Competitors’ Keywords

You can use Keyword Planner to keep an eye on your competitors. 

Go to "Discover New Ideas" section as mentioned above and click "Start with a website".

Enter a URL from your competitor. You will se a list of keyword ideas.

Find Keyword Ideas in Seconds

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