How to Find Your YouTube Search Volume Statistics
Search Engine Optimization

How to Find Your YouTube Search Volume Statistics

02/06/2024 12:00 AM by SEO Admin in


YouTube has become a powerhouse for content creators and marketers alike, offering a vast platform to reach a global audience. Understanding the search volume on YouTube is crucial for optimizing your content strategy and gaining visibility. While YouTube doesn't provide a direct search volume metric, there are several methods you can use to estimate search volume and gain valuable insights. In this beginner's guide, we will explore various approaches to finding your YouTube search volume statistics.

What is YouTube search volume?

YouTube search volume is the estimated number of times people search for a particular keyword or phrase on YouTube each month. This is a valuable metric for creators to understand the potential reach of their content and to identify keywords that they can target to improve their search ranking.

How to find your YouTube search volume statistics?

There are a few different ways to find your YouTube search volume statistics:

Use YouTube Analytics:

YouTube Analytics is a powerful tool provided by YouTube itself, offering detailed insights into your channel's performance. To access YouTube Analytics, follow these steps:
a. Sign in to your YouTube account and navigate to YouTube Studio.
b. Click on the "Analytics" tab in the left sidebar.
c. Under the "Reach" section, explore the "Traffic source" category.
d. Here, you can find data related to search traffic, including impressions and click-through rates.

YouTube Studio Beta:

YouTube Studio Beta is another official tool that offers more advanced analytics and reporting features. Although still in beta, it provides additional metrics that can help you understand search volume trends:
a. Sign in to your YouTube account and go to YouTube Studio Beta.
b. Click on the "Analytics" tab on the left sidebar.
c. Explore the different sections, such as "Reach" and "Discovery," to find data related to search traffic and impressions.

YouTube Keyword Planner:

Although YouTube doesn't offer a dedicated keyword planner like Google, you can leverage Google's Keyword Planner to get insights into search volume for specific keywords. Follow these steps:
a. Sign in to your Google Ads account.
b. Access the Keyword Planner tool.
c. Enter relevant keywords related to your YouTube content and filter the results to show YouTube-specific data.
d. Review the search volume estimates and use them as a reference for YouTube search volume.

Use Keyword Research Tools:

When it comes to YouTube, keyword research is SUPER important. Here are some of the best YouTube keyword research tools you can use.

  • YouTube Search Predictions: You can use the autocomplete function on YouTube (officially called search predictions) as a keyword suggestion tool. Because it displays suggested search queries as soon as you start typing into the search bar. 

    It uses a combination of factors like the popularity of search terms and your past searches to generate suggestions. 

    You’ll get more specific terms as you enter more words into the bar. 

    For example, if you enter “youtube channel” into the search bar you may see broad search terms such as “youtube channel ideas” or “youtube channel tips”:

But if you enter “how to start a youtube channel,” you may get specific searches such as “how to start a youtube channel without showing your face” or “how to start a youtube channel for beginners with a phone.”

The more specific search terms that YouTube suggests provide insights into the different angles and subtopics people are interested in related to your broader topic.

Knowing these specific keyword variations and subtopics allows you to create content that caters to what people are searching for.

YouTube’s Trending Page

Although not explicitly designed for it, the YouTube Trending page can be a valuable keyword research tool. Because it helps you find popular topics.

The default dashboard gives you an overview of the top trending YouTube videos and Shorts. 

The trending YouTube videos and Shorts are the same in every country. So, it’s not personalized. And you might see videos in other languages, too.

The Trending list updates about every 15 minutes. With each update, videos move up, down, or occupy the same spot depending on their performance.

And you can leverage the Trending page to:

  • Identify viral formats or styles to emulate in your content
  • See which topics that you could cover drive a lot of interest
  • Gauge what thumbnails, titles, and descriptions draw viewer clicks
  • VidIQ: VidIQ is a video creator platform that offers several features, including a keyword research tool, SEO tag suggestions, and competitor channel tracking.  VidIQ has a Chrome extension that allows you to do keyword research directly on YouTube.
  •  TubeBuddy: TubeBuddy is a browser extension for YouTube creators that offers features like keyword research, tag suggestions, and general SEO guidance. 

The Keyword Explorer feature is similar to other tools on this list in that it will help you find valuable search terms relevant to your niche.

Keyword Explorer provides several metrics on keywords, including

Search volume

Competition score (how competitive the keyword is)

Optimization Strength (how well the top-ranking videos are optimized for the keyword) 

  •  Ahrefs: Known for its comprehensive SEO tools, Ahrefs includes YouTube keyword research features.
  •  SEMrush: Offers keyword research and competitor analysis, including YouTube-specific data.
  • Keyword research tool from sanseotools is typically used to see the popularity of Google search queries. But you can also use it to find trends in YouTube searches.

Other Options

  • Google Trends: Google Trends can provide valuable insights into the popularity of search terms across different regions and timeframes. Although it doesn't directly offer YouTube search volume, there is often a correlation between Google search trends and YouTube search trends. By analyzing Google Trends data, you can gain a relative understanding of search interest for specific topics.
  • Official YouTube Resources:
    YouTube periodically releases official resources, blog posts, and updates that may provide insights into search volume statistics or trends. Keep an eye on the official YouTube blog, creator forums, and YouTube Help Center for any new information or tools related to search volume.

Conclusion:

Finding the right keywords to target in your videos gives you a better chance of growing your YouTube channel. 

The journey begins with understanding what your audience is searching for. And that’s where YouTube keyword tools can help.

While YouTube doesn't provide direct search volume statistics, there are several methods you can use to estimate and understand your YouTube search volume. Leveraging YouTube Analytics, YouTube Studio Beta,  free keyword research tool like available to find the search volume on YOuTube, Google Trends, and official YouTube resources will help you gain valuable insights into search volume trends and optimize your content accordingly. Remember to combine multiple approaches for a more comprehensive understanding and adapt your strategies based on the data you gather. Happy analyzing and optimizing your YouTube content!